In order to increase your web presence and develop business from the online community you must go beyond simply submitting your web page to a search engine.

Successful Online Marketing requires creativity and strategy.

Strategic Marketing
Whatever your objective for conducting business online, we will help you achieve it by putting an effective strategy in place to ensure you succeed in your venture from offline to online.
A growing number of companies are failing in their attempt to make a transition from offline to online. This is due to the fact that many of them make the transition with no real plan in place and without realising that the phrase “if you fail to plan you plan to fail” also applies when doing business online.
Businesses should invest the same amount of time and effort in their plan to go online as they do in their business plan, as it is just as important. This is where Strategic Marketing comes in; Strategic Marketing is a plan that allows you to take stock of where you currently stand in the online Market place, where you would like to go and the specific steps that you will need to take in order to get there.
Here at Shiman Media, we use the SOSTAC framework to review your existing web presence and the success of online marketing initiatives to date. In addition, we also monitor your competitors and find out as much possible about your target audience.
Achieveing your Objectives
With your help we will then establish some objectives and agree how best to use digital channels to achieve them. Some of these objectives may relate to promoting your brand, products or services; launching a new product; increasing sales of an existing range; acquiring new customers or retaining existing ones.

Once approved, the proposed tactics then need to be implemented. Tactics may be multi-channel and could include designing & developing a new website, re-writing content with search engines in mind, sourcing & using an email marketing system, running a Pay Per Click (PPC) advertising campaign and / or engaging in social media marketing.
What we Offer
> Initial briefing
> SOSTAC Framework Report
> Consultancy to help execute step by step recommendations